If you are launching a company, cause, or campaign, you will need to reach your targeted audience with effective communication that will induce them to become a customer or member.

To catch attention, keep it, and convince your target audience to become a customer or member, your communications have to be:

• Interesting - they have to catch the viewer's attention. Headlines, pictures, and teasers have been proven to do just that.
• Relevant - to be relevant, content has to be fresh and targeted. Your ability to update the content as needed, quickly and easily, will directly impact how relevant the content is. By creating the right content in the right virtual content and then inviting targeted prospect in that organization increases the relevancy of the content even more.
• Compelling - once you have their attention, you can make your point with an article that can be as long as needed to make your point.

Think of the DiamondTip publication manager as an e-magazine. You can create a feature story that is your main story. You can create several supporting stories around that or related to that. You can add blogs. You can have "breaking news" that enable you quickly write headlines that people can see and then click on to get the rest of the story if they need to.

If you need to, you can categorize your publications by type such as news, books, travel, technology, business, etc.

The DiamondTip publication Manager enables you to quickly and easily create complete set of marketing communication content in a familiar magazine like format.